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The Entrepreneurial Edge

Why a One-Page Website Is the Smartest Move Right Now

Building a website doesn’t have to be complicated. For service-based entrepreneurs, a one-page website can be a smart, effective way to clearly communicate your offer and turn visitors into leads. This post explains when a one-page site works, why it converts, and how to know if it’s right for your business.

The Right Way to Give a Web Developer Access to Your WordPress Site

Hiring a web developer to help with your WordPress site? Whether you need a redesign, troubleshooting, or custom functionality, you'll need to grant them access to your site. However, security should always be a top priority. The safe way to give access to a web...

How to Give Your Web Developer Access to Google Analytics Account

You’ve teamed up with a marketing agency, learn how to give your web developer access to Google Analytics account for better performance.

Dress For Success

A number of years ago a gentleman wrote a book entitled "Dress for Success."  He advised women to dress a much like men as possible. Women were to wear dark, somber skirt suits(never pants!), white button-down shirts, floppy bowties, nude stockings and plain, dark...

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Shop Alone

Shopping is not, or should not be, a group endeavor.  It's almost a rite of passage that every teenager takes her six best friends with her when shopping.  It's assumed that by the time a woman reaches the legal drinking age she has enough confidence in her own taste...

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Stand Out from the Crowd of Clutter Naysayers

“Clutter” is as personal as the clothes you wear. What you buy, where you store it, and all the ways you resist getting rid of it, offer clues to your personality—as well as your skills, talents, and gifts. As we set aside judgment, we leave room to discover how we...

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Fix That Mistake!

I'm always boasting about my ingenuity.  How I can reposition things in ways they were never meant to be. Here's a perfect example. A few summers ago I made a fashion mistake.  Cut-off pants were very popular and i bought a pair.  I should have known better.  I'm just...

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Ten Ways to Live Life on Purpose and Reduce Burnout

Begin something new and challenging, both at work and outside of work. This will allow your creative juices to flow again. Take at least one risk a day. This will take you out of your comfort zone, a necessary step in beginning to live the life you were meant to live....

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