I know starting and running a business can be tough, but it’s also incredibly rewarding. And one of the best things about being a mom entrepreneur is that you can use your business to give back to your community but only if you’re consistently getting clients.
As a mentor and consultant to many entrepreneurs and business owners there are a few common mistakes I’ve seen them make that will stop you from getting clients. So today, I’m going to share with you 5 mistakes that mom entrepreneurs make and how to avoid them.
1. Neglecting Your Ideal Client Avatar
One of the biggest mistakes I see mom entrepreneurs make is neglecting their ideal client avatar aka not having a clear niche. When you’re just starting out, it can be tempting to try to appeal to everyone. But if you try to be everything to everyone, you’ll end up being nothing to anyone.
When you truly understand your ideal client, you can tailor your messaging, products, and services to meet their exact needs. You become their go-to superhero, their trusted confidant, and the solution to their problems. Plus, by tapping into their aspirations and desires, you can offer them something that truly resonates and sparks their interest.
So, focus on finding a specific group of people that you can help. Take some time to get to know your ideal client inside out. What are their needs, desires, pain points, and aspirations? Once you know who you’re trying to reach, you can tailor your marketing and messaging to them.
By neglecting your ideal client, you risk flying aimlessly, trying to save the world without a clear direction. But when you truly understand your ideal client, you become a force to be reckoned with—a superhero entrepreneur armed with knowledge and insight.
2. Not Having a Strong Online Presence
Nowadays, having a strong online presence is as essential as having your morning cup of coffee. Trust me, you don’t want to miss out on the virtual extravaganza happening out there!
Now, I get it. You might be thinking, “Who has time to create content and post on social media? My life is not THAT interesting” or “I prefer to be a private person!” Well, let me break it down for you.
First things first, think of the Internet as a gigantic playground teeming with potential clients just waiting to discover your awesomeness. Seriously, if you’re not online, you’re like that one standing outside the club while everyone else is inside dancing the night away.
Sure, I understand your concerns. Privacy is a biggie. But it is possible to have a strong online presence without spilling your deepest secrets. Set your boundaries, choose what you share, and keep your personal info under lock and key.
Now, some might argue, “I don’t need no stinkin’ website or social media account.” Well, let me tell you, my chica! Having a social media presence is like having a megaphone to shout your brilliance to the masses. Find the platforms where your target audience hangs out, strut your stuff, share valuable content, and hey, don’t forget to sprinkle in your philanthropic endeavors. It’s like a tasty sprinkle of glitter on your already fabulous online presence.
Is it possible to create a business offline? Well, yes and you don’t need a fancy website or to be on every single social media channel to get started. BUT by staying offline, you’re missing out on incredible opportunities to connect with people.
And here’s the kicker: without a strong online presence, you risk being seen as less credible or professional. It’s like showing up to a black-tie event in your pajamas—sure, you might be comfortable, but you won’t be taken seriously. So, suit up, my entrepreneurial chica, and let’s rock that online catwalk like nobody’s business. Which brings me to a little side point: social media is a great place to build relationships that could lead to mutually beneficial collaborations.
Collaborations are a fantastic way to amplify your reach and connect with like-minded entrepreneurs. Seek out fellow mompreneurs, influencers, or organizations that align with your mission. Join forces, host webinars, co-create content, or even collaborate on philanthropic initiatives. Together, you’ll be an unstoppable force, attracting clients and making a real impact.
The more people you know, the more likely you are to find new clients.
3. Underestimating the Power of Storytelling
We all love a good story, right? Well, your clients do too! Sharing your personal journey, struggles, and triumphs can create a deep emotional connection with your audience.
When you share your story, you inspire and motivate others. You become a beacon of hope, showing that dreams are within reach and that obstacles can be overcome. Your audience will connect with your authenticity and feel like they’re part of your tribe. And when they feel that deep emotional connection, they’ll become your biggest advocates, spreading the word about your mission far and wide.
Whether it’s through blog posts, emails, social media updates, or heartfelt videos, let your audience see the raw, unfiltered you. Share your victories and the lessons you’ve learned along the way. Your journey isn’t just about being a mompreneur—it’s about being a fearless warrior on a mission to change lives.
4. Not Offering a Good Value
If you want to be the shining star in your industry and attract a loyal tribe of clients, you have to provide irresistible value. You probably are an expert in your area and bring a lot to the table but providing value is more about the “packaging” and the experience your clients get when they work with you.
Offering a good value 5/ about slapping a discounted price tag on your products or services—it’s about going above and beyond to deliver an experience that leaves your clients saying, “Wow, that was worth every penny!”
Whether you’re selling products or services, make sure they are top-notch, crafted with care, and designed to delight your clients. You want them to feel like they’ve hit the jackpot when they choose you.
Now, providing a good value doesn’t mean you have to sell your soul or drain your bank account. It’s about finding that sweet spot where your pricing reflects the quality and expertise you bring to the table. Sure, you might need to invest in your business to improve your offerings, but trust me, it’s worth it. When you offer the best, people are willing to pay for it.
So, here’s the secret sauce: put yourself in your clients’ shoes. If you did your homework and got really clear on your ideal client avatar then it will be easy to figure out what they truly need. What problems can you solve for them? Tailor your offerings to meet those needs and make their lives easier, happier, or more fulfilling. No need to give away many extra things that they don’t need just to make it appear like a great value. It’s more like sprinkling a touch of magic in every interaction, leaving your clients feeling like they’ve discovered a hidden treasure.
Remember, value isn’t just about the product or service itself, —it’s about the entire experience. From the moment a client interacts with your brand to the after-sales support, every touchpoint should scream, “We’ve got your back!” Provide exceptional customer service, be responsive to their inquiries, and show them that you genuinely care. It’s the little things that make a big difference.
The more value you offer, the more likely people are to choose you over your competitors. They’ll rave about you to their friends, family, and even to the barista at their local coffee shop. Word-of-mouth is a powerful tool, my friend, so make sure it’s working in your favor.
5. Not Following Up
Oh! This is a biggie for me. The countless times I haven’t hired someone just because they didn’t follow up. I forgot about them! We are all busy people and we need reminders.
It’s time to bring back the lost art of persistent but appropiate pursuit and make sure those promising leads don’t fall into the abyss of missed opportunities.
Have you done this? You stumble upon a potential client who seems like the perfect fit. You send them a single email, and then… crickets. Silence. No response. And just like that, they vanish into thin air. It’s a missed chance and it stings.
Sadly, I’ve been in your shoes, and I’ve learned the hard way. So, let’s not repeat my past mistakes, shall we?
Stay in touch with them, nurture the connection, and let them know that you’re still interested in working together. It’s like sending a gentle reminder, saying, “Hey, I’m here, and I genuinely care about serving you.” You never know, they might have gotten caught up in the chaos of life or simply forgot to respond. Your follow-up could be the gentle nudge they need to reignite the conversation.
That said, please do not become a pest or a stalker. There’s a fine line between persistent pursuit and crossing into the realm of annoyance. I have a few tips to keep you on the right track.
- First, be organized. Keep track of your leads, set reminders, and schedule follow-ups. Treat it like a game plan.
- Second, personalize your follow-ups. Nobody wants to feel like just another name on your list. Show genuine interest, reference previous conversations, and remind them why you’re the perfect fit for their needs. Be warm, friendly, and sprinkle some of your sparkling personality into those emails.
- Lastly, be timely. Strike while the iron is hot. Don’t let weeks or months pass before you follow up. The sooner, the better. It shows that you’re proactive, responsive, and eager to serve. A higher percentage of people will buy from you right after they recently discovered you or your offer, so remember that!
And one more thing to remember: You’re not being pushy; you’re simply demonstrating your commitment and dedication to serving their needs.
These are just a few of the mistakes that entrepreneurs make that can stop them from getting clients. If you can avoid these mistakes, you’ll be well on your way to success.
I hope this was helpful! If you have any questions, feel free to leave a comment below. And if you know any other mom entrepreneurs who could benefit from this information, please share it with them.
Thanks for reading!