As an entrepreneur who wants to have a socially conscious company, you have a unique opportunity. You have the unique opportunity to create a business that aligns with your values and makes a positive impact on the world. But standing out in a crowded market and attracting clients who share your vision can be harder than solving a Rubik’s Cube blindfolded -remember those?!
Well, as someone who was never able to solve one of those -even with eyes wide open; I’m here to tell you that it is possible to stand out in a crowded market. Not only that, you can create impact while honoring your values and making money. How?
Enter the signature offer!
So what exactly is a signature offer? It’s a unique, high-value service or product that represents your brand and sets you apart from your competition. Think of it as your “crown jewel” or “showstopper” – the offering that you’re most proud of and that best showcases your skills and expertise. The reason people come to you!
Now, you might be thinking, “Why do I need a signature offer? Can’t I just offer a variety of services or products?” Well, sure, you could do that. However, having a signature offer is a powerful way to differentiate yourself from the competition and attract clients who are specifically interested in what you have to offer.
No matter where in your business journey you find yourself, you need a signature offer in order to take space in the market.
More than that, a signature offer allows you to align your business with your values and create a positive impact on the world. By focusing on a specific outcome or result that aligns with your mission and values, you can attract clients who share your vision and who are passionate about making a difference.
For example, let’s say you’re a female entrepreneur who’s passionate about sustainability and eco-friendly products. Your company develops baby products. Your signature offer could be a line of sustainable baby products that are ethically sourced, environmentally friendly, and socially responsible. By creating a specific offering like this, you’re not only showcasing your expertise and unique selling proposition, but you’re also creating a positive impact on the world by promoting sustainable and ethical practices.
What if you’re a coach or consultant instead of a product-based brand? No worries. You can still create a signature offer that showcases your skills and expertise. For example, if you’re a productivity coach, your signature offer could be a “Productivity Bootcamp” that includes a series of one-on-one coaching sessions, a customized productivity plan, and ongoing support to help your clients stay on track.
How do I know if I have a signature offer or not?
A signature offer IS:
- Your secret sauce, baby! It’s rooted in your killer expertise and intellectual property.
- Like Beyoncé – it’s one-of-a-kind and sets you apart from the rest.
- The real deal, providing clear and life-changing results that are as predictable as the sunrise.
- Disruptive! it shakes things up and makes the impossible possible by enhancing, streamlining, or flipping the script on the conventional ways of doing things.
- A cash cow, chica! It helps you meet your financial goals and takes you straight to the bank.
- What establishes your rep as a rockstar leader in your industry – like the Mick Jagger of marketing.
A signature offer IS NOT:
- A cheap imitation of what everyone else is offering.
- Just because something is popular and trendy doesn’t mean it’s a signature offer. Don’t be a follower – be a trailblazer!
- Having a main offer is not the same thing as having a signature offer. Your signature offer is like the ultimate form of your main offer – supercharged and ready to rock!
- Your first offer is like your first love – special, but not necessarily forever. Don’t be afraid to keep evolving and refining until you hit that signature sweet spot.
So you only have one offer right now? That’s cool, but it doesn’t automatically make it your signature offer. Keep experimenting and refining until you find your “Eureka!” moment.
Now that you know what’s a signature offer and why you need it, how do you create a signature offer that’s right for you? Well, stay tuned my friend because I’ll be giving you tips in my next post. Meanwhile, here are 3 must-haves of your signature offer:
- Start with your values: What are the values that drive your business and inspire you to make a positive impact on the world? Use those as the foundation for your signature offer.
- Focus on impact: Your signature offer should be something that creates a positive impact on the world and aligns with your values. Think about how you can create an offering that promotes sustainability, social responsibility, or ethical practices.
- Make it unique: Your signature offer should be something that sets you apart from the competition and showcases your unique skills and expertise. Think about what you’re uniquely qualified to offer based on your values and mission.
By creating a signature offer that aligns with your values and mission, you can differentiate yourself from the competition and attract clients who share your vision. So go ahead, unleash your inner marketing genius. Create a signature offer that showcases your unique skills, makes a positive impact on the world and in your life!